129773932894218750_30Southwest securities business one of the main innovations in the future, is in the traditional business model of innovation, the traditional business to achieve long product lines, through product diversification, professional service to retain customers. Southwest securities business innovation in the future focus of the second, is to effectively improve the customer service experience, through effective marketing, dig the customer demand, the introduction of suitable financial products to increase customerRecognition and loyalty. Southwest securities business innovation focused on the future of the three, is a line of business innovation, brokers should closely follow the policy direction, in the margin, the PE funds, innovative breakthroughs such as stock index futures and make a big business, by means of good risk management and marketing, innovative business and product formation of effective growth point of profit.Southwest securities more goals tricks, there are three ways: first, through mergers and acquisitions for fast "overtaking"; the second is constructing market-oriented incentives to mobilize the enthusiasm of the staff; third, mobilizing all the resources service customers and meet customer demand for diversified investment. Innovation can build up a very simple objective, for instance, now Hong Kong brokerage, 50 years old, ChinaBrokerage, 20 years old, found the gap between the two, in which business gap went on to develop this business, gap will narrow.
In the new round of Chinese securities industry on the field, a chariot with a licence in Chongqing is ready, targeted directly at the track of the securities industry's top ten rankings. This racing licence was in Chongqing Southwest securities. As at present only in Chongqing areaList of financial institutions, the company hosting the Chongqing Municipal Government hopes to speed up market development, creating billions of assets securities and so on. Southwest securities who obviously is not easy. Head of Southwest securities, more goals there are tricks, there are three ways: first, through mergers and acquisitions for fast "overtaking"; the second is constructing market-oriented incentives, mobilityEnthusiasm of the workers; third, mobilizing all the resources service customers and meet customer demand for diversified investment. "Strategic unusually clear, bold action exception, exception obvious results.
"This is the industry's evaluation of its management style. New era of great change in the securities industry policies, only those with ambition, air control good, good business fundamentals and focus on innovation of brokerageThe last laugh.
Southwest securities has such potential, but ultimately the strategy implementation is subject to further examination of the market. Now is the best time of road where the securities industry in China? Make money in China's securities market is difficult to do?
2011 domestic brokerage performance decline in large areas, market inevitably will issue a similar question. Head of Southwest securities admitted, since last year's cityBrokers have some negative impact on the environment, "a share average daily trading volume fell last year 20%,A shares the overall valuation level there has been a certain level of cut, some customers are not willing to do Refinance; in the IPO system under the environment of deepening the reform of policies, new hyper-raising revenue is also reduced. "For queries issued by the securities market
tera power leveling, the leader on the road,"Moan and groan at this time was heavily dependent on channel business brokerage. If competition between securities firms compared to a soccer match, the channel only plays a keeper role, financial consulting, integration services is a striker, is the key to winning, is where the core competence of brokerage. "The responsible person pointed out sharply, if brokers don't change that channel businessLai, even if the markets go well this year, making money, also not really sustainable profitability. "From a different perspective that, compared with other industries, securities margin, per capita income levels are very high, as long as we improve the efficiency and management efficiency, reasonable adjustment of overall resources at the company level
tera gold, improve the compliance system, air control system, building an effective incentive mechanism and surroundingAround the market, customers demand business innovation, all provide value added services to the customer, in the case of economic downturn, declining market, but there's a large market opportunity, brokers ' proprietary, owned pipe, private equity investment (PE) business investment capacity, high income, such as time, is also a good time to brokers help clients to earn high profits. ��Investment in capacity-building, the heads have a unique understanding, "investment capacity has two meanings, one is able to face up to the risk, do not fear; the second was able to profit, not greed. Southwest securities will also be held in two or three quarters of this year investment strategy report from the professional point of telling customers what is now a growth market for investment, what is the future of hot andInvestment advice, this is the investment capacity of the performance. "At the same time, firmly believes that investments in brokerages, head of the competence to be able to have a substantive impact on improving the rate of Commission," If the service levels improve, if markets can help customers to make money and avoid risks, as the service value of Commission rate, we will have to improve. When Southwest securities business Department of examination in the future,Customer capital gains rate as an important evaluation indicators. "Building a market-oriented mechanism for a successful enterprise, in addition to have a marketable product, must also have a complete set of effective internal management mechanism.
Mechanism quietly every time changing the industry landscape. Guosen securities, investment securities, guangfa securities brokerages in South heights market-oriented operation of the machineSystem, and they quickly won the important precondition for huge profits and market share. Examples are infinite.
Southwest securities is also is in the process of building a more efficient internal management mechanism. On the financial scene in Chongqing, Southwest securities has a very important place. Southwest securities official said: "growth poles in West Central building and the Center for economic and financial policy in the upper reaches of the Yangtze River floodingUnder the dynamic
tera gold, Chongqing's reform and opening up in recent years to a very fast, very large, diverse mechanisms that are flexible. As a key State-owned enterprises in Chongqing and the unique securities firm, strategic development of Southwest securities received full support from the local governments and relevant departments, which is Southwest securities reforms toward a market-oriented goal of maximum power and the most important basis. "" Securities is aTake the talented person as the core competitiveness of the industry, build internal mechanisms to bear the brunt of the is to create an efficient, market-oriented incentive mechanism, attracting more talents to join in and raise the enthusiasm of the staff, and let everyone put into the company's business development. "The leader said, establishing an effective, market-oriented incentives, emphasis is not put into the absolute figures,But in the input-output ratio.
In addition, the mechanism as an important part of Southwest securities is redoubling its efforts to integrate internal resources. "Any customer demand is not a single, particularly investment banks, employers tube, services are high net worth clients, the customer needs to have more of a wide range of features, Southwest securities to mobilize all resources to customer service,Full customers ' diverse needs. "The head, for example," such as an investment bank has 50 large customers, each customer's personal assets of $ 2 billion, then add up to $ 100 billion. We can help these customers managed assets, assets under management, and can also help them share of customers, market management, and even to make some PE investment, real estate investmentFinancing and other alternative investments. This is the power of integration to help high net worth clients on the premise of risk can be controlled to obtain high yields.
"In order to better enable effective internal resource integration, Southwest securities has also developed the detailed development plan, designed to quickly make a big business for internal resource integration lay a solid foundation. Code for all business development, referring to the Southwest securities, The official said, research on the business side of the seller, Southwest securities will be vigorously expanded researcher team this year, will be officially launched during the year "Chongqing financial Academy"; in the investment banking business, Southwest securities will continue to remain on the basis of existing business advantage, follow the momentum of economic development in Chongqing, increased investment and financing services to Chongqing local enterprises; in terms of direct investment and business, Southwest securities will increase direct investment and business, and will gradually expand the alternative investment business; brokerage, Southwest securities intended to be in the sales department to improve profitability at the same time, speed up the pace of foreign acquisitions, focusing on selected open sales department in economically developed regions; owned pipe business, Southwest securities intended to be owned pipe grade product direction, and would be an appropriate time to launch aSome structured products of high risk, high return. The official explained that currently broker owned tube "article a copy in the world" issues, product to have its own unique characteristics and advantages, structured products should be a priority in the future direction of development.
Asset management in order to enhance brokers ' responsibility, should also be made a little more graded product. At the same time, as the internal mechanismAnother part of the building, Southwest securities is in the process of also make adjustments to the organizational structure. "We intend to establish a quantitative investment stock index future arbitrage, but also to set up a customer service department specialized services to public, private equity funds, insurance, finance companies and other institutions, as well as high net worth individuals. "The official," risk control is a security and compliance management company in the long runDevelopment a top priority. This year we want to further strengthen the internal system of the building, carding and improvement, emphasize compliance, the creation of specialized risk control departments to strengthen their risk control over every business line of the company. "Rapidly through acquisitions," overtaking "in March 2011, Southwest securities release restructuring announcement, a proposed share exchange Merger acquisition of capital securities. A stoneMelaleuca stirred up the waves, just looking at the market of the shares first listed brokerages take market action in the history of mergers and acquisitions.
Although this merger so far has not been the approval of the securities, but Southwest securities showed a keen, bold, progressive was also impressed investors. According to mergers, Southwest securities will be the price to $ 10.78 capital securitiesAll shareholder private placement, to both the share exchange Merger securities of all assets, liabilities and personnel. After asset assessment, both the stock price of each unit of assessment of the registered capital to $ 4.3, Southwest securities additional to countries participating in the share swap securities paid a premium of $ 0.7, which capital stock per unit of capital to shareholders ultimately participating in the share swap price $ 5�� "Some people think we have both the acquisition of expensive, but the profit from securities of both individual sales last year alone, is not cost, but from a long-term perspective, both the value of customers, personnel is not a simple measure of money. And with this acquisition, we not only added 23 Sales Department, also received the futures of both, countries such as Hong Kong business cardsAccording to.
"On the road, head of Southwest securities. EMC Corporation has released reports on the above comments on the merger, "Southwest securities 41% business volume is concentrated in Chongqing, capital securities of 43% business set in Beijing, two apparent hybrid home brokers network effects. 2010 data calculation, after the merge is complete, shares of Southwest securities trading marketShare will rise from 0.74% to 1.2%, ranking jumped from 40th to 22nd.
"And the high degree of recognition on merger and acquisition development model is in stark contrast, Southwest securities business Department of the new policy of interest coming to an end. "Judging from the industry as a whole, new sales department, general loss of at least 3 years. Southwest securities is no different from 2010Years since our establishment of 11 new homes sales department, as of now we have not returned. Therefore, industry mergers and acquisitions strategy for rapidly expanding business scale effect and more targeted.
"The responsible person admits.
As soon as the stock of both the merger is successful, Southwest securities will across the securities, futures, funds, and other financial licence business, initially formed financial holding group prototype. TheResponsible person pointed out: "the future we will more or less investment and commercial banks, forming a more complete and integrated management chain. "Three major innovations since the Chairman of the SFC since he took office late last year, its foreign institutional investor (RQFII) system, government bond futures, private placement debt for SMEs, brokers share agreed to buy back business innovation business (products)Has been published or is about to launch. In response, the head of Southwest securities noted that "comprehensive management reform of securities companies, innovation business will be more and more of the stock market, the market will usher in a period of rapid development. To be able to gain the advantage in a wave of such innovation, brokerages have to quickly enhance their overall abilities. "Specifically, the charge said policy-by-Step opening gradually mature market trends, innovative products, security companies on the one hand product development and risk management and control capacity should be strengthened; on the other hand to enhance investor education, initiative to develop these innovations product customer base, customer logic of theoretical knowledge, technical operations, investment and risk control to enhance awareness of innovative products, for brokers expand the scale of business and productionGroundwork for the class.
Based on this understanding, Southwest securities has been speeding up the probe into the innovation of strategic direction. "Focus in three areas of business innovation in the future: first, innovation on the traditional business model, the traditional business to achieve long product lines, through product diversification, professional service to retain customers; second, effectively improve the customer service experience, through effective marketing, Dig deeper customer demand, the introduction of suitable financial products to build customer recognition and loyalty; third, line of business innovation, securities companies should follow the policy guidance, in the margin, the PE funds, innovative products such as stock index futures made big breakthroughs and business size, through good risk management and marketing tool, allows innovative business and product formation of effectiveGrowth point of profit.
"Illustrates the future of Southwest securities, head of the innovation strategy. The official also said, "at this stage, in terms of innovation can build up a very simple objective, for instance, now Hong Kong brokerage, 50 years old, mainland brokerages was 20 years old, found the gap between the two, in which business gap went on to develop this business, gapWill be gradually reduced. "Online statement Gold: Gold-line reproduced above, does not indicate that confirm the description, for investors ' reference only and does not constitute investment advice. Investor operations accordingly, at your own risk.
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