wot power leveling mature gradually as Chinese car market - BCU

"Believe old hind will look later, was different from common to the meaning of Chinese automobile industry 2011, can call a turn year " , senior analyst Gu Xinguang tells automobile industry " daily economy news " reporter. 2011 1~11 month, quantity of produce and sale of our country car mixes sixteen million eight hundred and fifteen thousand six hundred for sixteen million seven hundred and twenty-eight thousand three hundred respectively, grow compared to the same period 2.00% with 2.56% . National information center predicts, whole of Chinese car market was added 2011 fast for 3.3% , for the lowest since 1999. Xu Changming of advanced economy division expresses national information center, cause car sales volume adds this year fast the element that glides substantially basically has two: Macroscopical respect, because the government executes a money,constrictive policy, macroeconomic is added fast drop, automobile industry place suffers concussion bigger; Industrial respect, many encourage policy collective to fade out of undoubted aggravate automobile industry is added fast glide speed. Although integral sales volume cannot break through the beginning of the year this year,numerous orgnaization predicts 20 million to close greatly, but China is maintaining as before " the whole world the first market " position. Enter a life 10 years, the automobile industry that grows to get attention the most quickly fully at the same time how by turn greatly strong, become 2011 " advocate propositional " . The dream is broken 20 million col 2009, amplitude of Chinese car sales volume is 46% ; 2010, sales volume lasts fast growth, amplitude is amounted to 34% ; 2011, car market sales volume is added fast take a sudden turn and become worse rapidly, year grows only 3% the left and right sides, the dream that Chinese automobile industry jumps on 20 million step is undone. Such market performance let a person be surprised undoubtedly, let the personage inside the industry unaware even. Association of Chinese auto industry (the steam in the following abbreviation assist) secretary-general Dong Yang expresses, rate of growth of Chinese automobile industry is forecasted frequently breaking is unexpected thing definitely, can saying is an error. At the beginning of 2011, in steam assist growth of sales volume of predicting this year is 10%~15% , add than what exceed 30% above before two years at every turn fast already considerably shrink. Through the observation of large half an year, october, in steam assist anticipate this adjust inadequacy 5% . Dong Yang analysis thinks, in steam assist the beginning of the year is forecasted add fast because consider the country props up,be the element that policy exits, just fall growth numerical value to a relatively inferior level so. But did not reckon the Japanese earthquake, subsidy that buy a car is new politics substandard ministry and the tremendous influence that layer of macroscopical adjusting control faces car city, did subsequently so adjust, but apparent the anticipation of 5% is too hopeful also. Analytic personage tells a reporter, suffer policy to affect most apparent is small customer model, small customer market glides compared to the same period this year nearly 10% . In product structure respect, xu Changming tells a reporter, high level car carried better development condition, low level car develops suffocate suffocate. This is with before the structural feature with adjusting control different a particular year. In model respect, most striking feature is luxurious car market is maintaining the market of more than 30% to add fast, with heart department the 3 luxurious car companies that are a delegate by force are in what promote China the market with all one's strength to produce can, appeared even " crop decides sales volume " state. To this, analytic personage thinks, luxurious car itself has stronger stability, the effect that suffers the market and policy namely is relatively lesser, this is decided by characteristic of luxurious car oneself and consumer. Just about accordingly, in the near future, luxurious car company will maintain accelerate homebred trend. What answer relatively to it is own brand enterprise encountered unprecedented difficulty in this year. Xu Changming is analysed, this is by the following the reason caused at 3 o'clock: Above all, own brand does not have the cost advantage that dimensions dilate brings, when because this is in,cost rises, own brand certainly will faces greater difficulty; Next, the joint ventures marchs own brand domain, increased cost dominant position further; The 3rd, the integrated expenses such as oil price rises, bigger to the challenge of own brand. The market split up 2012 aggravate to 2012, sales volume of Chinese car market is added fast anticipate each viewpoint is differ, overall and character, think impossible reappear is similar generally 2009 with the fast growth 2010, turn and give priority to in order to maintain stability. Recently, the whole nation is met by banquet of the couplet that use a car secretary-general Rao Da predicts, chinese car sales volume was added 2012 fast for 5% the left and right sides. As a result of,this is, the depression of car city provided a basis for next year is small growth this year, but make without any drive elements apparently car market appeared 2012 rebound. The analysis of national information center is relatively hopeful, be based on Chinese car market to had entered the 2nd high speed to grow period, forecast whole of Chinese car market added fast hopeful to be close to 2012 10% . Among them world of tanks power leveling, multiply using a car still is growth key, add scooter 10% the left and right sides, at the same time hopeful of small customer, commercial vehicle achieves growth. In industrial policy respect, xu Changming predicts, won't publish the encouragement of global sex and the policy that restrict gross 2012. 2012, the market adjusts certainly will to create automobile industry continuously competition is more intense. The analysis thinks, the industry is average profit margin drops, overmatch stronger, weak is weaker. Accordingly, hold gain stable, increase market share, do strong more important. Xu Changming tells a reporter, what emphasized dimensions dilate in the past is joint-stock with the part own firm won out basically, future must be in dimensions and do strong between seek a balance to nod ability to win out. "By turn greatly strong " it is a task no longer, however a cruelty that must face competes. In own brand respect, one steam, east wind, go up to promulgate own brand strategy steam, north steam, Chang'an in succession, model of a batch of own brands will be pushed in succession to the market. The analysis thinks, the competition of own 2012 brand will go up from traditional sense in order to surprise luck, auspicious the own brand company that is a delegate changes big company to the group. Meanwhile, transnational corporation is brought about to taking seriously of Chinese market highly produce can ceaseless substantially outspread. Xu Changming tells a reporter, the joint concept of almost all transnational corporation -- win Chinese ability to win the world. In one steam - after the masses becomes the 3rd year to sell 1 million business, day of contemporary, east wind produces Beijing to put forward next year sale to break through 1 million target in year end in succession. Fractionize market sinks with what sell a network certainly will creates more brutal competition. Market transition period " Chinese opportunity " Wang Wei of general manager of department of business of car of bank of the people's livelihood tells a reporter, what Chinese car market was faced with 2011 is not inflection point, return to rational growth however. Henceforth, mature gradually as Chinese car market, low speed growth will make a trend. Economy of industry of research center of development of the State Council studies ministry minister Feng Fei emphasizes, can last of Chinese automobile industry development wants what raise traditional car can car of new energy resources of effect and development is both union rises. In addition, gu Xinguang to " daily economy news " the reporter expresses wot power leveling, market transition period to Chinese car company character, have numerous pressure while be full of an opportunity. Adjust through the market, reshuffle of own brand enterprise, is not today " big and numerous and jumbled " competitive situation. He expresses, the opportunity that the joint ventures leaves own brand already special little. Because the technology promotes need time and capital to prop up wot power leveling, the challenge with own brand the biggest company is not only compete with the joint ventures, more important is to make sure capital catenary is complete. In addition, overseas market makes the choice of enterprise of numerous and own brand.