CEO Wang Zhiquan told reporters that those good 3C types of business

All the free shipping, could not carry. 　　As of November 25, sophist (microblogging) Mall, received $ 5 shipping on orders below $ 39, Diamond Grade, double Diamond-level users can continue to enjoy all the special offers of free shipping. "All the free shipping" as an instrument of electric power business enterprise reshuffle at the same time, also greatly improveThe distribution costs of the entire industry. 　　Insiders said that no matter how much price, no matter how low gross profit margin, warehousing costs are always calculated according to the package as a unit of, in this way, low unit price of the order, the Maori contribution to logistics companies. So, the major began building their own logistics. For Jingdong, platform, leverage rulesModels for diluted its logistics cost, but for vertical type, size is a difficult threshold to touch. Can't afford a freight-free "passenger unit prices for small orders, gross margin was almost swallowed by the express fee done" since last year, "all the free shipping" is East Beijing, when when (microblogging) the old republic power leveling, three commercial excellence to competing on book pricing。 　　Since then, "all the free shipping" becomes increasingly B2C business standard, electrical outlets have teeth to keep up. A sophist executives told a press conference, in Beijing on the East, below $ 39 orders a large part of books and small electronics. Average unit price of the book is $ 25, gross margin of about in-15%. This means that every sent books, New ZealandOnly 5 dollars. 　　Small electronic product gross margin was only about 5%, almost not making any money. "Passenger unit prices for small orders, gross margin was almost swallowed by the courier fee is complete. More order, the greater loss. "Li Chengdong, network analyst believe that $ 5 delivery fee will be added only balance going northward for wide distribution in major cities, such as fees, for small and medium-sized cities, each orderDistribution costs far higher than the $ 5. B2C is mostly covered by the retail industry, low profits, logistics costs have their lackluster. Li Chengdong told reporters that "at present, still take advantage of free shipping to grab the market, in fact, shipping is free does not play. "Retail profitability is relatively low, so are reduced intermediate channel e-commerce. According to KeeUnderstand that everyone's gross margin of less than 5%, the computer is 6% per cent, the profit is as thin as blades. Most of their net profits come from brand supplier rebates, about that 2% per cent. Gross profit margin of the dress is about 50%, shoes are more than 20%, relatively high gross profit margin, but lower price, return rates are high, apparel return rate is 7%, the shoe is 10%. 　　Planing to marketing, human, normal operating expenses, conversion, clothing, shoes and other items of net profit of only about 10%. Koubba network (microblogging) CEO Wang Zhiquan told reporters that those good 3C types of business, on average, a household appliance distribution cost is more than 50 million. Among them, all electric distribution cost higher than home appliances. For example,A $ 5,000 worth of refrigerators, gross margin is about 250 dollars, and distribution logistics of a refrigerator costs $ 100, this is not counting value-insured transportation, warehousing, research and development, the cost of staff salaries. 　　Small appliance profit margin more than 20%, but low unit price, the average was $ 200-$ 300, gross margin was almost only covers logistics costs. "Footwear B2C logisticsCosts accounted for price 10%. "Music at Amoy Gardens network (microblogging) Vice President Chen Hu told reporters that at present, the footwear B2C implementation of" two shoes "mode to further push up the cost of logistics. 　　Good music buying price is more than 300 yuan, Le Tao is the price of more than 200 million. "B2C if poorly run, most likely losses. Then do some promotion, get some discounts, orFree shipping swtor power leveling, then losing big. "Wang Zhiquan complained that" in 2008, the koubba revenues of 100 million, then there are millions of profit. Now, 2 billion in revenue, but losses a lot. "" Now is the electric companies pay their logistics, but in the future, the logistics costs or pay suppliers or consumers pay. "Wang Zhiquan said electric commercial"Excessive service logistics "shuffle too is operating in many B2C hemorrhagic. In addition to the foreign trade B2C can make money, for the domestic market of B2C almost no one can make money.